George Keburia

George Keburia founded his fun-loving eponymous label in 2015. What’s unique about the designer is that he’s entirely self-taught – he’s never stepped foot inside of a fashion school.Instead, following his parents planned trajectory he studied to work in business management before giving into his real calling to design, which he’s mastered through his own mistakesand experiences.

For his debut collection, presenting a surrealist collection saturated with fantastical references and outlandish concepts, George Keburia was awarded the ‘Best Newcomer’ Award at Tbilisi Fashion Week. Two years later, Keburia achieved recognition with his capsule collection "Bird Nest", winning the design contest Be Next 2012 in Tbilisi and the Community's Choice Muuse x Vogue Talents Vision Award.

In 2013, George became a designer at Fashion House Materiel, creating collections for the brand for two years. In fall 2017, George Keburia was selected among the six worldwide designers to showcase their SS18 collections during Milan Fashion Week and participate in Vogue Talents x Swarovski Project. In September 2018, George Keburia presented his first SS19 collection within official Paris Fashion Week schedule. 

George Keburia is widely considered as one of the pioneers of the local fashion scene and managed to quickly make it to the top of the Georgian fashion. Growing up and starting his career in turbulent Georgia, he has brought through his designs a multitude of socio-political issues to the fore, among them addressing homophobia and aftermath of the 90s civil war.

The designer’s growing success and fan base is noticeably not limited to the region, as he has been oftentimes featured in magazines like Vogue, W Magazine, Harper’s Bazaar, and i-D, and his pieces have been worn by the likes of Rihanna, Lady Gaga, Rosalia, Miley Cyrus, Camila Cabello, and the Kardashian-Jenner family to name a few.

IG: @georgekeburia

Web: georgekeburia.com